My thoughts on Apple’s reportedly different direction #apple #innovation

First I’d like to say everyone think different.

Now I’d like to say everyone follow your competitors and the smell of sexy greenbacks. And I don’t mean women with green backs.

Yeah.

So Apple is making a phone with a larger screen. I don’t know if that rustles any jimmies, but it’ll make things hell for developers. Or it would, if every element wasn’t able to just be substituted for a different size via the magic of templates, and not only that, every single element is basically a wire frame and can thus be vectored very easily.

I can hear you yelling at your screens that I’m defending Apple, and that what I should be doing is talking about the iPhone 5c and the massive miscalculation that both Tim Cook AND Jony Ive made of how well a phone with a colorful plastic backing would sell. After all, this is Apple we’re talking about. Innovative, serious, cool, techy Apple…right?

No. Or at least, not really so much anymore.

Take the iPhone 5c and iOS 7. What was the selling point of both? Color and fun. The 5c was a breath of fresh air from the black and white lineup, and iOS 7 was the same thing. Apple is completely changing. Changing from a company of innovative sleek devices that “just worked” (except when they didn’t), to a more open, happy company.

Do I like the change? Not particularly…but I won’t mind it if they keep the same build quality and software quality that they’re known for.

I did love the feeling I got when I used iOS 7 for the first time. I wish I had gotten a 5c now. But Touch ID is fun too.

I wish I knew what the iWatch looked like. A colorful plastic Nike-like band isn’t what the world is looking for. That I can say with 100% certainty. (laughs)

There have been many concepts, but honestly I can’t tell what it will look like. I can tell you this though: It won’t have a chrome-black color scheme.

I’ll leave the internet to fret over that.

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